Using simplicity to create
Progeneus is an Australian company that is active in the development and marketing of performance-based building products and best-fit solutions for lining and cladding applications. Think sustainable, lightweight, smart. Together with its manufacturing partners, the company innovates, value-adds and improves its products continuously, bringing new levels of performance to the building industry.
Progeneus was at a point of transition, moving into a new market they needed a bold position to bring them to market. Our challenge was to create a brand that communicated a clear and compelling point of difference for a renewed company profile.
Based on our process and strong relationship with the team, we were able to work with them to create a true and relevant brand that represents who they are, what they stand for and stretches across their different services. Through a collaborative strategy workshop we articulated the foundational elements into a new brand story.
The name was inspired by Geons – the simple 2D or 3D forms such as cylinders, bricks, wedges, cones, circles and rectangles. When joined together, they form basic objects from which the brain can imagine complex things. This idea formed the bedrock of the creative identity, bringing to life Griffin Group’s ability to bring together unique ideas, insights, opportunities and collaborators to create extraordinary places.
Handle were able to deliver a modern twist that reflected the nature of their business, vision and direction into the future.
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Advertising & Marketing