Easy Grout

Parex Davco


There is no doubt with Easy Grout


Handle worked closely with Davco to make the packaging and brand come alive in every activation. Handle Branding was initially contacted to design a packaging concept for Davco which led to becoming heavily involved in the branding, design and packaging of the Easy Grout brand and marketing campaign.


Soon after producing the packaging design we were asked to come up with a marketing campaign. We came up with "There is no doubt with Easy Grout" and this lead the majority of ensuing marketing material and design work.

Contrasting the red, white & black makes Easy Grout a visual standout in a category dominated by blue tones.

Handle was able to turn this around in very short timeframe with the client being extremely happy with the process and outcome. From concept to creation we produced all the material. It was a highly enjoyable process and even stronger campaign which really pulled all the collateral together.


Enriching content with maximum results.

Handle Branding worked with Power Creative who were briefed  and created an ‘on-set’ demonstration recording of their Easy Grout product, their new ‘no fuss’ grouting offering to the tiling market.

The results were fantastic using 2 cameras over a 2 day edit and was well recieved by the public and on social media.


Project Overview

Creative Direction
Packaging Design
Marketing Campaign and Copy Writing
Product Brochures and Direct Mailers
Advertising Print and Digital
Website and Social Media Graphics
Banners and Posters
Fabric Mailer