The colour, shape and material used in packaging design can help create a strong and familiar brand. Standing out amongst competitors’ products and influencing purchasing decisions are critical factors when developing brand packaging. Handle Branding continues to produce great packaging for our clients. Good packaging design seduces potential buyers, creating a sense of desire to not only take a product home, yet also has practical reasons behind its uses. As well as selling products, packaging has the important roles of protecting the product through transportation and storage, and also facilitating its use.