From photography and video production to events, exhibition stands and display venues, think of Handle for your brand & creative direction services. Creative direction involves the supervision of a project to bring clarity and definition to the work created, unifying the vision. Creative direction provides a strategy on which to build design; it analyses how the work will tell a story or communicate a specific message to the target audience. It is about the development of a concept, and an overall visual appearance, that will evoke the right response and emotions. Art direction will give substance to a project, helping it to most effectively communicate to its intended audience and achieve desired results.