'Content flows to where people want to read it. Some content is better online, some better in print.' The marriage of content and design is an art form especially on a fresh magazine. The importance of a well designed piece allows its readers to disseminate the information quickly and without thought. A magazine spread can be “digested” generally in one view because our peripheral vision encompasses the entire spread at normal viewing distance. On the other hand a newspaper, especially large format broadsheet newspapers are scanned in several takes. ..