Categories:Rebranding, Design

Completed:Dec 2017

Toongabbie Christian School - Rebranding

 

Toongabbie Christian School is a Kindergarten to Year 12 School in Western Sydney. Established in 1981, the School educates 900+ students from all over Western Sydney. Handle Branding was engaged to rebrand the school in its entirety from the naming and positioning to the signs, colours and application. An assessment of the current identity found that the staff, students and community felt that the School needed to be re-positioned as a college showcasing their full of opportunities. A consistent and unified branding and presence was required across print and digital mediums.

The Handle team worked tirelessly to reimagine a new iconic crest for the college. Being mindful of the schools heritage and visual symbolism, we focused on crafting a modern, scalable version that ensured legibility and stood out in all formats.

To complement the crest and reference the history we repurposed the iconic triangle from the previous logo to create a link between old and new marketing. Our creative team developed a new look in regards to the typography, graphics and photography with new visual systems that reference the school’s community and culture whilst updated their rich history for a modern era.

Toongabbie Christian College now has a brand that is consistent and strengthened through every communication, encouraging the community, students and potential students to learn more about the college. 

Our work with the College will continue as the School grows into their new identity.

Brand Project Overview
  • Naming and Positioning Statement
  • Brand Hierarchy Strategy
  • Identity
  • Brand Snapshot, Logos and Supporting Graphics
  • Image and brand development
  • Stationery
  • Uniform design style suggestions
  • School Signage & Promotional Banners
  • Marketing recommendations
  • Responsive Website Interface Design

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