Categories:Branding, Design & Digital

Completed:August 2016

NSW Health - WSLHD - Better West

Western Sydney Local Health District (WSLHD) is a major provider of health care to the Western Sydney population. Our community is the most ethnically and culturally diverse of NSW.

With an ever growing community and hospital the WSLHD have created the brand "Better West" which focuses on the Strategic Intiatives that the Hospital are undertaking and is a core resource internally.

With an opportunity to create a fresh and exciting new brand – we used bright, bold colours and imagery that was as exciting as the strategic intiatives themselves.

Brand Project Overview
  • Visual Identity
  • Brand Hierarchy Strategy
  • Identity
  • Brand Snapshot, icons and Supporting Graphics
  • Image and brand development
  • Flyers, Posters, Powerpoints
  • Advertising recommendations
  • Responsive Website Interface Design

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