Categories:Branding, Design & Digital

Completed:March 2017

Illawarra International Health Precinct

The Illawarra International Health Precinct is a development spanning over 8 stages it will be the biggest private hospital and health precinct in NSW. Their vision is to develop a major Private Tertiary Referral Teaching Hospital and Health Care Precinct to service the growing regional population of the Illawarra and South Coast of NSW. The Precinct will provide a high quality medical resource, facilitating education and research of national and international standards.

Handle Branding was approached to rebrand the current identity taking into consideration the weight of the project.

The focus marketing was highlighting all the benefits that this new health precint was bringing to the Illawarra. The visual references and overall strategy tied back to the the visual references which inspired the logo. The colour palette references the unique south coast postion, with the icon referencing its international presence, Education and Research, History and Place, Health and the Future. Each point represents 8 main stages and together form the health precinct. The photography lends itself to the people, place and community.

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